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AI Ethics • Consumer Protection • Strategic Aid

Build AI That Wins Trust & Ethical Impact

My mission is to ensure AI benefits organizations and consumers alike. I offer pro bono strategy, ethical advocacy, and compliance aid to mission-driven non-profits and organizations in need.

Microsoft • Nuance • J.D. Power • 30+ AI Launches

Core Focus Areas for Good

My unique skillset connects policy, analytics, and software to build a balanced ethical view for organizations doing meaningful work.

Ethical AI Advocacy & Risk Mitigation

Proven willingness to flag risks early based on a consumer protection background. I help your organization navigate NIST AI RMF, GDPR, and bias issues to ensure your AI serves your mission ethically.

  • • Ethical AI Strategy and Risk Audits
  • • Technology Impact Assessments
  • • Bias & Fairness Audits & Remediation
  • • AI Policy & Regulatory Governance

Root Cause Problem Solving & VoC Analytics

Solving complex puzzles—detective-style root-cause fixes. I use Voice of Customer (VoC) and analytics to find the deepest systemic issues and ensure AI is designed to genuinely help end-users.

  • • Root Cause Complaint & Operational Analytics
  • • Journey Mapping for Ethical AI Implementation
  • • VoC Analysis as a Strategic Lever
  • • Consumer Protection and Impact Audits

Strategic Roadmap & Knowledge Transfer

I act as an internal trusted advisor on AI strategy, helping small, nimble teams understand emerging tech (LLMs, RAG, Copilot) and future planning. My goal is to enable you to scale safely and autonomously.

  • • Ethical AI Strategy & Future Planning
  • • Autonomous Learning & Knowledge Transfer
  • • Process Automation & Tool Adoption (Langflow)
  • • Leading as a Senior Individual Contributor

Examples of Impact

30+

AI Product Launches Guided (Ethical Scope)

+17%

Customer Satisfaction Lift Achieved

60%

Operational Friction Reduced via NLP

9%

Customer Escalations Reduced (Quality of Help)

Why Clients Trust Me

Pete Trujillo

AI & Emerging Technology Strategist. Former Senior PM at Microsoft (AI Analytics, Copilot Studio migrations), Nuance (AI and Chat Insights), and J.D. Power (qualitative research). I’ve launched 30+ products, influenced Fortune 100 C-suites, and pioneered ethical governance frameworks to avoid AI risks. I thrive on being an internal trusted advisor and helping small, nimble teams succeed with meaningful projects.

Connect on LinkedIn

Credentials & Projects

  • MS AI: Management & Policy:
    Purdue University
    Capstone: Explainable AI Instructional Prototype & Governance Framework (RAG, LLMs, XAI)
  • BS Consumer Affairs:
    Cal State University-Northridge
    Internship: LA County Department of Consumer Affairs

  • AIGP (Expected 2025), COBIT Foundations (Expected 2025), SAFe 6 POPM, CSPO, CSM
  • 100+ AI Features Shipped (JIRA/ADO, Langflow, Power Automate)

Partner on a Project: AI for Good

I offer pro bono support for non-profits and mission-driven organizations needing ethical strategy, governance audits, or root-cause problem solving.

pete@14leafai.com